Gamification in Business Software

This Bachelor's thesis provides a comprehensive literature review on the application of gamification within enterprise environments, specifically focusing on employee training and onboarding. The research analyzes how game design elements can be leveraged to increase engagement and knowledge retention in non-game contexts.

The study critically compares various gamification mechanics, such as leaderboards, badges, and progress tracking, to determine their psychological impact on user motivation. It differentiates between intrinsic and extrinsic motivation, identifying which elements successfully drive long-term behavioral change versus those that only provide short-term spikes in activity.

The findings offer a theoretical framework for businesses to implement effective gamification strategies that avoid common pitfalls like toxic competition or user fatigue.